Creative inspiration is all around us!
We just have to look.
Here are the creative ideas that caught my eye during a recent trip to the USA.
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While most retailers scramble for business on Black Friday, outdoor retailer REI did something different.
They used their creativity to communicate their values - and strengthened their brand.
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Joelle Murray had a problem.
And she used creative thinking to solve her problem, promote her business - and meet film star Ryan Gosling.
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